Resources

Tools You Can Use

One of the foundational tenets of Carpe Diem is that we are here to serve our clients, both to help them tell a compelling marketing story but also to learn and become more confident in their own marketing abilities.

In this section, you will find the tools we are offer to help you gain in confidence and to learn new skills.

The Practical, Actionable Marketing Podcast

Training & Seminars

Our podcast aims to bring you practical tips and actionable steps to take your marketing efforts to the next level, all in about 4 minutes per episode.  Our mission is to help businesses like yours implement effective marketing plans every single day while helping you become more confident and comfortable with the core concepts of marketing.

At CDCG, we offer a variety of training sessions and seminars to our clients, and we have the ability to tailor our programming to meet your specific needs.

Still, the below lists several of our most popular training programs. If you'd like to find out more or to schedule a session, please contact us.

Experiential Marketing ($495 - 2 hours)

In this workshop, we’ll explore what experiential marketing is and how it can be applied to your business to help differentiate you from your competitors, making your product or service more memorable in the marketplace. Every workshop concludes with an ideation session to generate ideas for your business; we also offer an extended version with even more exercises to help you hone in on the ideas that will have the biggest impact for your company.

Prospect Research ($495 - 2 hours)

Any successful business outreach begins with identifying who you want to talk to and finding ways to reach them. Thankfully, there are a wealth of low-cost (and sometimes free) tools available to not only identify prospects but obtain emails and even phone numbers. In this hands-on session, we’ll introduce you to a variety of tools to help identify and refine your target market and obtain their contact information. (This workshop is often combined with the Automated Outreach session.)

Using AI in Marketing ($795 - 2 hours)

Artificial Intelligence has emerged as an effective tool that can assist you in efficiently generating interesting and engaging content for your business. In this interactive session, we will focus on a series of practical exercises to help your team gain experience with the latest tools while also offering insights on the advantages and drawbacks of using AI.

Automate Your Prospecting ($795 - 2 hours)

Drawing from years of experience across multiple outreach platforms, we have helped businesses automate and personalize their prospecting to reach more people more effectively. This training session can focus either on your chosen platform or will offer a more generalized program that can be applied to a variety of different systems. Either way, our goal will be to show your team how to effectively leverage these tools to build an automated outreach program, allowing them to touch more prospects with more meaningful and relevant content at scale.

Brand Workshop ($1,995 - 6 to 8 hours, typically done over 2 days)

This highly interactive session brings together people from throughout your organization to discover - or help you rediscover - what makes your brand so outstanding and explore how to ensure that it resonates with your audiences. We dive into your brand attributes (culture, customers, voice, emotions, impact and differentiators), develop personas for your top audiences, craft a revised brand statement and brainstorm ideas that can help you achieve your business goals.

Please note, class size is generally not a factor in the cost of the training meaning that the price will be the same regardless of the number of people in attendance. However, given the high level of hands-on activity in most sessions, please discuss with us if there will be more than 20 attendees as you may wish to customize the program to ensure that everyone receives the maximum benefit.